On the corporate culture in vocational colleges to carry out educational research

[Paper Keywords] Importance of Vocational Education Strategy Corporate Culture

[Abstract] This paper analyzes the current status of Vocational Education and corporate culture, corporate culture pointed out the importance of vocational education, summed up the meaning of corporate culture and education, to promote vocational colleges in the use of '333' education strategy to carry out corporate culture and education.

With the further development of vocational education and vocational institutions and enterprises to carry out deep-seated need for school-enterprise cooperation, vocational college students on corporate culture and education becomes increasingly urgent and important. However, the current number of vocational colleges for various reasons still does not pay attention to corporate culture among education into teaching, leading students into post-employment enterprises there are many problems.

'Higher vocational institutions should adhere to people-centered education, moral education first, the tree people as the fundamental task Rucker, should attach great importance to students 'professional ethics and legal education, emphasis on the quality of students' integrity, professionalism and sense of responsibility, law-abiding awareness, cultivate a group of highly qualified skilled personnel. 'document clearly pointed out vocational colleges train personnel not only have a solid professional skills, but also have a profound professionalism, both to be both . Therefore, students in vocational colleges corporate culture in school education should be carried out during the mentioned important teaching agenda. How to select corporate culture educational content, methods taken to corporate culture, education, how the corporate culture, education and vocational organic integrate literacy training, vocational education must pay attention to, is also imperative of important issues.

I. Vocational Education Status of Corporate Culture
According to the survey, the current number of students in vocational colleges into the business after graduation, while having a strong professional and technical capacity, but the following sorts of undesirable phenomenon: some graduates enterprise line of work too tired, work negative response, even tardiness ; some graduates entered the business too low wages, frequent job-hopping; some graduates work its own way, the lack of communication and cooperation with colleagues of capability. All these initiatives demonstrate poor work ethic of these students, the lack of quality of integrity, professionalism, sense of responsibility, teamwork and awareness of compliance. In essence, all reflect the corporate culture in school education and vocational literacy training deficiencies. From the current situation, some vocational education on the corporate culture has attracted attention, but also for students during the school launched a corporate cultural and educational activities. Taken together, vocational colleges to carry out corporate culture and education are the following ways: First, students enrolled in post-integration 'Students Career Development and Employment Guidelines' embedded in enterprise culture and education content; two is to create a corporate culture-related electives ; three is to ask business leaders and technology relevant to the school through lectures form the backbone of Corporate Culture; four engineering students through alternate or internships allow students to experience the culture in practice.

Several more corporate culture forms of education for the students to understand the business, familiar with the corporate culture can play a role. However, these types indulge in some form of theoretical knowledge of the introduction, some just read representation of the corporate culture, and some can only enable students to form a local perception of the corporate culture, there are a variety of limitations. Professionalism required by a certain culture to cultivate professional, therefore, in vocational education into the corporate culture and education, is to cultivate and improve students' professionalism in an important way. How organically the corporate culture of education and training students to integrate professionalism, so that students in school always put the professional knowledge and combine enterprise culture and education, so as to reach the state of harmony, so that they graduate with the corporate culture you can have a comprehensive understanding, with professionalism businesses need to adapt corporate job requirements, vocational schools also need to improve the understanding of corporate culture highly starting to take practical strategy, the corporate culture and education into teaching organically the entire process.

Second, corporate culture connotation and the choice of educational content

Since the 1980s, the world set off a wave of corporate culture boom. Research results at home and abroad, corporate culture contains at least three aspects: First, the spirit of enterprise, and second values, ethics and code of conduct is three. In conclusion, research scholars and corporate practice, based on, I think: Corporate culture is an enterprise in production and business activities in the process gradually, the enterprise employees work closely together to achieve the business objectives of the business idea, entrepreneurial spirit, values, codes of conduct, ethics and all employees of corporate responsibility, sense of honor and other factors combined.

General studies suggest that corporate culture has its own unique features: the guiding function, cohesion function, constraints function, incentive function, fusion, radiation function. Corporate Culture For businesses, the role is very large. Harvard University professor John Kotter and James Heskett, Professor delves into corporate culture and long-term correlation between the results of operations, they concluded according to research data is one of: long-term business enterprise culture performance has a major role in all levels of management attention to the art of leadership of the company, its operating results are far better than those who do not characteristics of corporate culture of the company. Thus, the corporate culture of the enterprise survival and development plays a decisive role.

Vocational training for students from the purpose of starting, corporate culture and education mainly through education and training of corporate culture and improve students 'professionalism in the students' daily learning, life and work, through a variety of ways and means, the company's philosophy, entrepreneurial spirit, values, codes of conduct, ethics and corporate members of the corporate responsibility, sense of honor and other elements to instill students during the school so that students will be able to have a good work ethic, so as to adapt to students' employment and enterprise into the enterprise fully prepared. So, choose corporate culture educational content should focus on the following main areas:
1 business philosophy. Business philosophy is the guiding ideology of corporate performance, an enterprise based on their production targets, production conditions, the level of production technology, operation and management of enterprises to develop a basic vision and technological advantages, the development direction of the common faith. The guiding ideology often determines the production and management methods, survival and development of enterprises of great strategic significance. For students to engage in business management concept of education that allows students to understand the nature of the enterprise, the enterprise mode of operation and business requirements for the quality of staff.

(2) the spirit of enterprise. To promote the spirit of enterprise is the enterprise's management and staff guiding ideology in the production, all aspects of life, the common inner attitude, ideological realm and ideals. Entrepreneurship reflects an inherent quality and corporate pursuit. Entrepreneurship education for students, enabling students to understand the business to employees thinking, ethics, conduct and other requirements so that they can consciously strengthen during the school's accomplishment on professionalism.

3 values. Refers to the values ​​of their own economic and social development of the role and positioning of their own employees in the enterprise survival and development of the role, values, values, values ​​and norms scale perspective. Values ​​education for students, to enhance the students' quality of integrity, professionalism, sense of responsibility, team spirit.

4 of conduct. Provisions of the Code of Conduct is the enterprise employees must follow and obey the constraints, mainly referring to corporate regulations, rules and codes of conduct. Conduct education for students, student behavior conducive to strengthening capacity constraints and compliance with business rules and regulations consciousness.

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5. Ethics. Ethics refers to members of the community must follow the relationship between people's conduct. Moral education of students, to students the concept of right and wrong and evil ugly fake Discrimination ability to help students in their daily behavior can reverence for life, caring for others, respect for the beautiful, become a morality, knowledge, culture, the ability of qualified citizens and professional people.

6 companies pride. Enterprise honor honorary staff of the enterprise is the love and honor for enterprises to create a sense of responsibility. Enterprise honor education for students, help students strengthen students' dedication and expertise to study hard in school, the future for enterprise reform and development of a sense of responsibility to make contributions.

Through the above aspects of education, so that students increase students' identification with the corporate culture, and consciously promote professionalism. In addition, the guide and educate students in professional learning to strengthen professional ethics and professional conduct to the forefront of industry standards to regulate students, graduate students go to work successfully laid a good foundation.

Third, carry out corporate culture and education strategy

Vocational education for students to engage in corporate culture, through a variety of dimensions, a variety of ways. Experience from developed countries and the establishment of vocational education vocational education system in China's modernization, combined stage of China's economic and social development and vocational education to carry out the actual depth of the trend of school-enterprise cooperation, you can take the '333' education strategy, namely through three channels , the use of three methods, the formation of three modes.

One through three channels. First, set up a 'professional teaching guidance committee.' 'Teaching Steering Committee' is established vocational schools based on professionalism, from school-enterprise cooperation, jointly educating people starting to hire industry experts and enterprise backbone jointly established with professional teachers teaching guide agency. Teaching Steering Committee members to participate fully in professional development, responsible for the development of curricula, textbooks compile, design personnel training standards, carry out corporate culture, education, organizing and guiding student internships. Its purpose is to expert guidance, to enable students to understand the business properly in a timely manner, familiar with the company, perceived corporate culture, enhance professional knowledge and skills training in order to better achieve the school-enterprise Zero docking. Addition to carrying out regular teaching, Teaching Steering Committee annually can also fraternity, cooperation seminar Waqf, the association of education professionals, job fairs and other forms of organized between schools and enterprises research and communication activities.

Second, the creation of corporate culture education. According to the characteristics of vocational education, students develop corporate culture should become an important process of teaching content, it is necessary to incorporate the program of professional training as a stand-alone course opened. As the corporate culture education curriculum corporate culture were screened from the main content, organized into a certain body of knowledge, the preparation of the corporate culture and education materials, you can set up basic courses and elective forms to carry out teaching students through the system of corporate culture knowledge and education, the corporate culture has a more systematic grasp. Limited by restrictions on the number of teaching hours, you can also penetrate into the corporate culture and education-related courses in educational, vocational colleges to make the corporate culture and education are implemented.

Third, organizing various cultural activities. Vocational schools will be characterized according to their corporate culture into the cultural activities on campus construction. Actively organizing and planning with occupational and cultural characteristics of cultural activities on campus, so that students in activities to enhance their professionalism. If the college to create a corporate culture, corporate culture knowledge contest organized to establish business associations, corporate culture norms and entrepreneurial spirit to regulate their activities.

Enterprise culture in schools through the above forms of education, vocational education can be fully integrated with the corporate culture, but also to help students in vocational education process of the corporate culture has a more profound understanding and perception.

(2) the use of three methods. First, the creation of a corporate environment, to carry out simulation practice. Vocational schools can utilize the existing conditions simulated business environment, teacher-administrator, student employees, the creation of a corporate environment and refine their own corporate culture, constantly sum up, establish a system of corporate material culture, system culture, behavior and even spiritual culture, and allow students to get involved in the process of real knowledge, generate self-reflection and self-growth momentum. These methods are: to carry out the simulation contest, for example, network marketing competition, logistics skills can contest, tour contest, will work process into specific activities. Schools can also create analog company, for example, speed transport companies, logistics companies, travel companies, translation companies, accounting firms, so that students under the guidance of teachers involved in the company formed to simulate develop their own company's operating philosophy, the spirit of enterprise, the value of concepts, codes of conduct, ethics. And through various effective means to implement, so that students in this process fully understand a business person should possess the following qualities.

Second, Come Management personnel, preaching corporate culture. Vocational colleges can ask corporate executives to the school to carry out a series of lectures, or an invitation to the social elite or professionals into the campus, providing practical knowledge, promote corporate culture. By successful entrepreneurs and young students face to face communication, exchange and discussion, so that students feel the immediate success of entrepreneurs and entrepreneurial spirit charm, so as to promote students to study hard, to improve personal accomplishment, and better self-development. At the same time, the school also served as the school can hire a part-time professor of corporate executives, weekly class, the students take turns, through learning, allowing students to directly experience the spiritual core corporate culture and corporate culture an important role in their own development and influence.

Third, to carry out engineering alternately, sent corporate culture. Vocational alternately through engineering, internship and study tours, etc. will train students to the enterprise. Engineering alternately, internship vocational education institutions and enterprises of talent one way is to train students with a solid professional skills and cultural awareness of effective teaching business activities. Engineering alternately refers to the professional education process, students learn a stage theory of knowledge and skills training, after school, arrange for students to participate in certain business practices, so that students feel and experience the production and corporate culture, to enable students to acquire companies cognitive work and preliminary operating techniques fully aware that the combination of theoretical knowledge and practical importance.

Also, you can use internships teaching. Internships for students to complete all learning tasks in school after graduation practice to the enterprise to carry out teaching activities. In internships, every post, every station has its own student a clear mandate, to abide by the corporate work standards, compliance with corporate rules and regulations, the identity of a quasi-professional people to fully experience and practice of corporate culture. This can encourage students to feel all activities of enterprises serve to enhance economic and social benefits, but also to create better results.

3 is formed of three modes. First, the introduction of enterprise creation workshop or studio. With the deepening of cooperation between schools and enterprises, vocational college can introduce joint enterprises and institutions to establish training base, co-construction workshop or studio, vocational schools to participate in the technological innovation, product development and scientific and technological projects, through school-enterprise cooperation to achieve win-win situation. Students can participate in a workshop or studio practice teaching activities, truly feel and experience the business philosophy, entrepreneurship, values, codes of conduct and ethics to help students during the school develop good professional qualities, so after graduation can quickly adapt to the needs of enterprises.

Second, the implementation of apprenticeship. Apprenticeship is the traditional apprenticeship training methods combined with modern school education schools and businesses a cooperative vocational education system, is a teacher and student, master and apprentice face of education. Implementation of apprenticeship for students level of expertise and professionalism has special effects. Through apprenticeship, students from the technical backbone of enterprise business people who directly feel the quality of integrity, professionalism and sense of responsibility, law-abiding consciousness, the master can also be personalized education for students, to help them establish a career awareness, overcoming behavior defects and improve the cognitive level of corporate culture, in order to lay a solid foundation for lifelong learning. In addition, the apprenticeship training model construction and implementation, but also to effectively integrate the advantages of the use of local resources, in short, too.

Third, the establishment of educational groups. 'Long-term Education Reform and Development Plan (2010-2020)' made it clear: 'We should establish and improve the government-led, industry guidance, enterprises to participate in the school system, the development of regulations to promote school-enterprise cooperation in running schools, school-enterprise cooperation to promote the institutionalization . 'Vocational Education Group is a vocational education under the new situation to achieve resource sharing, cooperative education, cooperative education, cooperation and development, cooperation employment, vocational schools and enterprises to promote the strengths of vocational development of new approaches and new models. Integration of enterprise and vocational colleges, so that students both a student's identity, but also future employees. At any time from admission to graduation are subject to full influence of corporate culture, corporate culture everywhere should be subject to the constraints, which the students improve professionalism, foster career awareness, clear training objectives, make career planning provides a unique condition, a student perception, experience and best practice of corporate culture education.


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[3] Ying Xiao Qing. Perspective On employment-oriented vocational literacy training vocational students [J]. Education and occupation, 2010 (7).

[4] Zhu Ben red. Improve the vocational training system of student professionalism basic idea [J]. Abroad and employment, 2010 (4).

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