Abstract scholars on the meaning of the new media event has three different understanding of the broad and narrow sense, neutral, in favor of a neutral definition of new media event of the "new" performance in the new media event has a new gatekeeper, bear new features, the formation of the new structure of the media, to bring new challenges.
The paper Keywords new media events gatekeeper new feature new media structure
First, the meaning of the new media events
What is new media event, scholars are also different opinions as "new media" and "new media", the concept of "new media" controversy, many researchers put forward their point of view the concept at the same time in the study of new media event They also pointed out the characteristics of new media events precisely to study the characteristics of the new media events, in order to generalize the concept of new media events.
Most scholars first clear the defining event of the new media and new media event for the technical basis for the Internet, mobile phones, on this basis, divided by the extension of new media events, can be divided broadly defined, narrow definition.
The broad definition: new media event is formed by the technical support system of the network, mobile media and new media widespread concern for the people and take the appropriate action hot events, dramatic events. Chiang Rochelle pointed out that the so-called new media event is mainly by the network, removable media, the new media to release information, the formation of the corresponding public opinion and thus widespread concern for the people hot events can take appropriate action. Jiang Jianguo, new media events in new technical support system using Internet, mobile phones and other media spread recently occurred in the community and compelling things. Han Min pointed out that the event is a network of so-called new media, mobile phone, open media technology based citizen journalism movement has significant social The influence of the media event.
Neutral definition of the new media event is defined as emergencies. Zhou Baohua pointed out that the "new media event" (New Media Event concept must be traced back to the "media events" (Media Event that "new media event" main point burst The event, "media event" more non-emergencies - that is pre-planned event.
Narrow definition of new media events defined event of emergencies revolt authoritative. Xu Xin event of new media and traditional media events, new media event is the event of the "new" media event, not the "new media" new media events mainly refers to that media transmitted by the Internet users, and to promote the course of events and to challenge the authority of the ideology and the existing social power structure, with controversial social event of the new features of the new media events fundamentally embodied in two points: First, the significance of the event is not entirely by the power elite to define, the grassroots have a greater say over the social effects of the event is not to maintain the existing ruling order, more mainstream ideology of social power structure of challenge.
Above definition of new media event, from the extension of the progressive narrowing, from hot events → → emergencies incident to challenge mainstream society. These three definitions, have their own characteristics. Defined broadly by most scholars accepted , the advantage of universality, the paper argues that this definition is too broad, in addition to different forms of media, new media events and media events is difficult differentiated. distinguish the form of media communication is certainly important, but more important is a function of the difference lies. narrow definition of the new media event is defined as authoritative event of emergencies in revolt, and the actual situation in China is currently compatible. because China is in a transition period, all levels of conflict of interest is relatively serious, combined communication of information between the various strata channel is not smooth, new media event in China basically involve the public domain, and to challenge the social mainstream ideology and social resonance with Chinese traditional media has long been the lack of an independent spirit the relationship between new media such events is also this article focuses on core content but from a practical point of view, this generalization too single that exclude other types of modern society, there are a lot of new media events at the same time, as China's social development and advancement of new media such as the proportion of events will gradually reduce the paper in favor of a neutral definition that this definition is not only the difference between the new media events and traditional media events, and provide for the development of the theory of new media events The vast space.
Second, the "new media event" "new"
First, the new gatekeepers.Wilbur Schramm is an important point, media = gatekeeper, he said: "We called the media 'gatekeeper', instead of the filter, the word library the Walter Lewin enabled social psychology terminology. mass media is a major gatekeepers of information in the social process of circulation. "new media event platform carrier shift from traditional media such as newspapers, radio, television, news website, blog, forum , phone, video, search engine, SNS community, such forms of media conversion, making the traditional media gatekeepers were retired. lowering the threshold of the new media, interactive, ordinary people and even the bottom of society and the powers elite, or a star, like a new media event participants or to empower the people. certain events in real life, after the disclosure and dissemination of new media, under certain conditions, by a solitary event developed into a sustainable movement. in to affect mainstream society to create a group atmosphere based on its spread effect is amplified not only morphological changes of the media, or the expansion of the media ecosystem, but also the media content, the right to speak, the main changes is the further development of the network and transition I think this is the crux of citizen journalism and mass writing ", is marginalized letter added to create the key historical events in the middle and lower income groups, is also the most fundamental of the" new "characteristics of the new media event.