Electric business books recommended: micro-business and marketing Collection

' Micro-business and marketing books'

brief introduction

The arrival of mobile Internet, microblogging business community to become one of the protagonists, micro-business achievements of the traditional industry eager to innovation and change the ambition, but also the achievements of countless grassroots entrepreneur's dream.

'Merchants business and marketing books' is a micro-business practitioners of the micro-business manual, there are many operational methods and practical skills. This book uses illustrations in detail to explain the micro-business model, such as the choice of platform, purchase and channel construction, micro-marketing skills and operating methods and other content, but also lists a number of industry micro-business success stories, combined The current micro-popular play and high-speed growth behind the success of the door, revealing the way to make money, so that readers can learn from the same time, so that micro-business entrepreneurs and business participants less detours.

table of Contents

Chapter 1 Wealth Mode - Turn on the Second Business Tide 1

1.1 to subvert the new model of traditional electricity business / 2

1.2 The development phase of micro-business / 3

1.3 three types of business / 3

1.4 WeChat is a micro-business 'super entrance' / 6

1.5 WeChat to pay: electricity business's business portal / 8

1.6 four letters to pay the four ways / 10

Chapter 2 where to sell? Give a good location for the shop

2.1 WeChat shop (Enterprise Edition) / 14

2.2 Jingdong micro-shop (Enterprise Edition) / 21

2.3 pocket shopping shop (business, personal version) / 25

2.4 There are praise shop (business, personal version) / 31

2.5 Taobao micro shop (personal version) / 39

2.6 Wo Lian Wang Pu (Enterprise Edition) / 42

2.7 flagship personal brand platform / 70

Chapter 3 What to sell? - Choice is always greater than effort

What is the market?

3.2 on the industry difficult to be aware of / 80

3.3 Analysis of the characteristics of the target consumer groups / 83

3.4 demand to find the customer pain point / 84

3.5 differentiated products to meet the individual needs of users / 86

3.6 unique selection of products to meet the needs of users seeking new knowledge / 87

3.7 Select the product to 'actual', do not blindly follow the trend / 90

3.8 commonly used four wholesale routes / 91

3.9 Choose the three preparations for the source

3.10 three steps to do market risk forecast / 96

Chapter 4 How to attract fans? The foundation of the existence of business

4.1 do special fine - build brand image / 99

4.2 Good buying experience - service guaranteed / 99

4.3 Multi-interaction with fans - Enhanced user stickiness / 100

4.4 selling trust - strong relationship with the fans / 103

4.5 repeated consumption - to attract customers to consume multiple times / 104

4.6 use QQ group - broaden the fan source / 105

4.7 do QQ space - mobile 'business page' / 108

4.8 use QQ mailbox - the most secure, the most insurance / 113

4.9 use WeChat search - drive your WeChat public number with the fly / 115

4.10 line activities - with the line, to the user a full range of experience / 118

Chapter 5 How to do it? - WeChat public number promotion techniques

5.1 to create a successful WeChat public number / 122

5.2 How to select the subscription number and service number / 127

5.3 How does the microblog and microcity link / 129?

5.4 WeChat push content writing points / 132

5.5 implantation of soft paper - open up the advertising distribution channel / 137

5.6 how to solve the channel crisis - 'out of powder' / 141

5.7 deal with the relationship with the customer - CRM marketing / 144

5.8 online experience, good experience marketing / 146

What are the marketing tools in Chapter 6? - Promote products with different tools

6.1 Tools 1: WeChat class / 149

Micro credits / 149

Friends circle / 151

6.2 Tool 2: Extension of WeChat function class / 153

Micro mall website / 153

Tribal micro community

Micro letter price / 157

WeChat O2O / 161

6.3 Tools three: micro-view / 162

Chapter 7 How to sell the product? Use a variety of sales techniques

7.1 Create a refreshing interface / 165

7.2 Develop a reasonable price system / 166

7.3 quick access to users / 168

7.4 Establish a common topic / 169

7.5 find the best selling point of the product / 170

Knowing the customer 's needs

7.7 There is no need for manufacturing requirements

7.8 Managing existing customers / 174

7.9 for the customer service / 175

7.10 Track new users to maintain old users / 177

Chapter 8 which areas in the convergence of micro-business? Analysis of micro - shop

8.1 Areas of consumption / 180

Oliver - Utilize the powerful letter of the entrance function

Master 's Beef Noodles - Double V to create a new image

China and the United States moon cake - to create four V three - dimensional marketing model / 183

Jingdong Mall - do terminal / 184

L'Oreal - e - membership card / 186

Natural Church - Concerned about the micro - public

8.2 Science and education, culture, entertainment field / 188

Early education training institutions - to create palm nursery community / 188

The use of student virus transmission / 189

Bank of Communications - Expanding fan group / 191

China Merchants Bank - service first, experience on / 192

Handle Qingdao - Turn on microphones to change the presentation mode / 193

8.3 Marketing areas / 194

National Marketing - Country Garden / 194

All-chip marketing-DS / 196

Interactive Marketing - Mobile QQ Browser / 198

Matrix Marketing - Application Po / 199

Social Marketing - Xidan Joy City / 201

Platform marketing - 'after no period' / 202

8.4 grassroots do micro / 205

University students shop to sell fruit / 205

College students do shop on the micro - shop / 206

Full-time mother micro shop selling cake / 206

Cracked eggs brother shop selling eggs / 207

A tiger shop selling barbecue / 208

A Beijing big girl and cosmetics love / 209

Network Marketing Papers