Paper: Internet + Times: Cultural and Technological Innovation - New Features of Creativity

The new technology has changed the human society, economy, culture, ecology, the Internet has changed our way of life, while the Internet + is a comprehensive advance of the cultural and technological cross-border integration process. In this development trend, the cultural economy, cultural creativity, Ke Wen fusion of the new environment presents a 'big, intellectual, cloud, move, self, small, micro, new, special, financial' and other ten innovations - creative new features The The so-called social development of the 'big, intellectual, cloud, shift, since' is the big data, intelligent city, cloud computing, mobile network, since the media. The so-called mode of operation of the 'small, micro, new, special, financial' is a small business, micro-style, new format, cool features, financial thinking.

Keywords: Internet + large data mobile network from media micro mode

If the previous stage we pay special attention to the third industrial revolution, emphasizing the Internet thinking, 3D printing, then now swept the country's 'Internet +' is a new historical milestone.

March 5, 2015, at the Third Session of the Second National People's Congress, Premier Li Keqiang in the government work report for the first time put forward the 'Internet +' action plan. July 2015, the State Council issued 'on the positive promotion of' Internet + 'action guidance. October 29, 2015, the Eighth Plenary Session of the Eighteenth Central Committee of the Communist Party of China pointed out: the implementation of the network strategy, the implementation of the 'Internet +' action plan, the development of sharing the economy, the implementation of national large data strategy. 'Internet +' is actually innovative under the 2.0 development of the new form of the Internet, the new format, is the knowledge of social innovation 2.0 driven by the evolution of the Internet. A new generation of information technology development has spawned innovation 2.0, and innovation 2.0 reshaped the Internet of things, cloud computing, social computing, large data and other new generation of information technology new form, the formation of China's cultural and creative industries new direction, Into the field and new development methods and paths.

So, what kind of change does the new Internet technology bring? In the latest trend of the Internet +, cultural and creative industries how to develop? What is the background and environment for its further upgrading? How does it achieve industry spanning, geographical leaps, sector leaps and ownership transitions?

New technology has changed our society, economy, culture, ecology, and even changed the way of human existence, I generalize it as 'big, intellectual, cloud, move, self, small, micro, new, special, financial'. The so-called social development of the 'big, intellectual, cloud, shift, since' refers to large data, intelligent city, cloud computing, mobile network, since the media. The so-called mode of operation of the 'small, micro, new, special, financial' refers to small businesses, micro-style, new format, cool features, financial thinking.

First, the new technology: the new era of large data changes

In the past we have a database, why do we have big data now? What is big data? Where is the big difference between the big data and the past?

Today's world is entering the era of large data, the role of data has never been prominent, become the forefront of national competition, the source of business innovation. Large data is a large, large number of types, access speed, the application of high value as the main feature of the data collection, is the rapid development of a large number of scattered, diverse sources, a wide range of data collection, storage and correlation analysis, found New knowledge, to create new value, enhance the new ability of a new generation of Internet information technology and service formats [1].

What is 'Big data'? The research firm Gartner gives the definition that 'big data' is a massive, high-growth and diversified information asset that has a stronger decision-making power, insight, and process optimization capabilities in a new processing model. The strategic significance of large data technology is not to master the huge data information, but rather to the significance of these data for specialized processing. In other words, if the big data as an industry, then the industry to achieve profitability is to improve the data 'processing capacity', through the 'processing' to achieve data 'value.'

Large data is the forefront of data analysis. It has four levels: it is usually summarized as four 'V' - Volume (data volume), Variety (data type), Velocity (processing speed), Value (low value density). A closer look, he first appeared as a huge amount of data. Jump from the TB level to the PB level; secondly, the data types are varied. Such as shopping records, online log, microblogging WeChat, video, pictures, location information and even barrage expression and so on. Third, the processing speed, 1 second law, from all types of data in the fast access to high-value information, which is also the traditional data mining technology is essentially different. Fourth, as long as the rational use of data and its correct and accurate analysis, will bring a high return on value. Large data is from a variety of types of data, the ability to quickly obtain valuable information, which is large data technology.

In the forefront of world economic development, information technology innovation in the forefront of the United States, the big data as 'the future of new oil.' Big data The most classic case is: Obama and his team innovative application of large data to the campaign, through the past two years to collect, store the massive data analysis and mining, find and lock potential potential voters, the use of digital strategy Positioning to draw the middle school voters and raise election funds, as the value of large data and charm to play the most vividly.

March 29, 2012, the Obama administration announced the launch of 'large data research and development plan', while the formation of 'large data senior guidance group', involving the National Science Foundation, the National Institutes of Health, the Ministry of Energy, the Ministry of Defense 6 federal Government departments announced that they would launch a $ 200 million investment plan to improve access to, organize, and gather information and tools from a large number of data. Which makes the United States the world's first large data from commercial behavior to the national will and national strategy of the country [2].

As a vanguard country of big data, what did the United States do? First, it uses large data to determine the future trend of development to determine the long-term strategy of national development. In the specific use, to support government activities, such as public policy, public opinion monitoring, crime prediction, anti-terrorism and other development, to promote government management reform and management capacity. Second, with large data applications to enhance social service capabilities. The United States Facebook and other giant social networks, as well as microblogging, search engines, etc. accumulated massive historical data, and continue to produce new data. US population, transportation, medical and other public sector through the excavation of these new media data, to achieve the population flow, traffic congestion, spread of infectious diseases such as real-time analysis. Third, the current large data applications in the field of practice mainly in commercial applications. US commercial enterprises use large data for decision making. Wal-Mart, Coca-Cola and other consumer companies with data analysis to grasp the consumer habits, so as to develop targeted marketing strategies, the application of large data early beneficiaries. One of the most fascinating examples is Wal-Mart's analysis of mining sales data, found and implemented the 'beer + diapers' marketing strategy [3]. In addition to the above industries, medical and health, transportation, logistics, finance and other areas of institutions and enterprises, are gradually discover the value of large data, join the ranks of the application of large data.

In the future of national competition, the most scarce talent is a large data analyst, a large data manager, etc., in accordance with the current naming, I named it 'number of passengers.' Modern people are living in the network, where the mouse can reach the place, large data will be able to put a variety of scattered information through the data collected together. In the past as a leader, are to listen to subordinates reporting work, to provide a variety of information and circumstances, to make decisions. Now the situation is different, the collection of large data is no causal relationship between the whole data collection, more seemingly no closely related information will also be concentrated. At present, the US entertainment industry is based on data technology for the new marketing strategy to network-based, search, contact, interaction, transactions, to achieve the target customer data capture, analysis of data, write customer characteristics, Film companies, advertisers to provide the best projects and marketing programs.

On August 30, 2015, the State Council issued a Platform for Action to Promote Big Data Development. The outline puts forward that big data becomes a new impetus to promote the economic transformation and development. Streaming the technology flow, material flow, capital flow and talent flow will deeply influence the organizational model of social division of labor and promote the intensification and innovation of production organization. Big data has become a new opportunity to reshape the national competitive advantage. In the global information technology rapid development of the background, large data has become an important national strategic resources, is leading a new round of scientific and technological innovation. Big data has become a new way to enhance government governance. Large data applications can reveal the relationship between the traditional technology can not show the relationship, promote the open sharing of government data, promote social data integration and resource integration, will greatly enhance the overall capacity of the government data analysis, in order to effectively deal with complex social problems to provide new means.

At present, for the cultural and creative industries, the big data or a just started operation. Its focus is the Internet era of digital transformation, the Internet + in the field of cultural and cross-border integration of the comprehensive advance. Large data will play an important role in the direction of development, strategic layout, cultural finance, content industry, cultural management, cultural marketing and cultural consumption. At present, some companies have begun the practice of digital innovation. 'I believe that in the new data volume, millet in China, these companies which is NO.1. So if we can not use big data technology, the value of the transformation,' he said, It is more and more, but I am confident that there is a lot of money, and that we have the right to withdraw. Data localization, publish all the privacy of white paper, say what the data in the end, how these data will be used to get what the user's authorization. '[4] The key here is that large data will inevitably translate the value.

(CDO), data analyst selection and training, as the future of Wenchuang enterprises standard, which for grasp the corporate culture, creativity, marketing development direction has an important role. Some people think that the chief data officer is not enough, and the chief data insight will become a more important role, they will become a large data analysis and finishing process of the key leaders. In other words, the future CEO, president, must become a data insight division. While Oracle predicts a new user: Data Civilian will rise. Future simpler data discovery tools will make large data analysis more common, including the use of exploratory machine learning methods for large data analysis. [5]

Second, the new environment: the wisdom of the city's big pattern

Smart City is a new generation of information technology is fully used in all walks of life in the city based on the knowledge society next generation innovation 2.0 urban information advanced form [6]. The wisdom city is based on the new generation of information technology such as Internet, cloud computing and large-scale data, social network, Fab Lab, Living Lab, integrated and other tools and methods to create an environment that is conducive to innovation and realize a thorough and thorough perception. Universal interconnection, intelligent convergence applications, and sustainable innovation characterized by user innovation, open innovation, public innovation, and collaborative innovation.

The wisdom of the city often with the digital city, perception of the city, wireless city, smart city, eco-city, low-carbon city and other regional development concept cross, and e-government, intelligent transportation, smart grid and other industry information concept intersection. Smart City is built on high-tech invention and application, especially the Internet construction of people-oriented and sustainable innovation of contemporary urban development concept and practice. The wisdom of the city will have a profound impact on the whole social form, the future direction and way of the city. Wisdom city is following the digital city after the development of information technology, the advanced form [7]

In 2010, IBM formally put forward the 'wisdom of the city' vision. At the same time, many domestic companies are also 'smart earth' under the revelation of the architecture system, such as 'smart city 4 +1 system', has been in urban complex and other intelligent projects have been applied. The recent national sponge city plan is a strategic decision to promote the development of smart city.

In August 2013, the General Office of the State Council issued a number of opinions on promoting the expansion of domestic demand for information consumption. The opinions were put forward to promote the construction of public information by promoting the sharing and development of public information resources and accelerating the construction of intelligent city. Opinions mentioned: in the conditional city to carry out the wisdom of the city pilot demonstration construction. The pilot cities to introduce incentives to market investment and financing, information systems services outsourcing, information resources, social development and utilization of policies. Support the upgrading of intelligent upgrading of public facilities and facilities, and accelerate the implementation of smart grid, intelligent transportation, intelligent water, intelligent land, intelligent logistics and other projects. Encourage all kinds of market participants to participate in the construction of intelligent city.

April 22, 2015, Alibaba is the integration of its resources, launched the 'smart city' one-stop solution. Local governments through the access to the 'city service' platform, you can use mobile phones to provide users with public services. Alibaba plans that the platform will be on the 50 cities nationwide this year, benefiting 100 million people.

Alibaba announced that Shanghai, Guangzhou, Shenzhen, Hangzhou and other first batch of 12 cities 'Internet +' city service has been on the line. Users through the payment of treasure wallet, microblogging and mobile Taobao into the city service platform to complete traffic violations inquiries, traffic and bus inquiries, life payment, hospital registration and other general services. This 'Internet + city service', so that remote areas of the user can also be convenient to enjoy the city through the public service, to promote the equalization of public services.

At present, there are urgent problems such as traffic problems (traffic jam), haze problems, ecological protection, urban construction, public service, medical security, and old-age fitness, which are dominated by large and large cities in China. New wisdom of the city's 'wisdom', with high-tech means to gradually resolve.

It is precisely because of the development of the wisdom of the city, for the cultural and creative industries to provide a huge demand for productive consumption and more general living consumer demand, in the Internet + culture + double interaction, to create a more broad creative space.

Third, the new development: the rise and operation of cloud computing

Cloud Computing. Now we are very familiar with the concept of 'cloud'. Strictly speaking, cloud computing is distributed computing (ParallelComputing), parallel computing (ParallelComputing), utility computing (UtilityComputing), network storage (Network StorageTechnologies), virtualization (Virtualization), load balancing (Load Balance) and other traditional computers and networks Technology development integration of the product [8]. Cloud is a metaphor of the Internet, the Internet. In the past, the cloud was often used to represent the telecommunications network, and later used to represent the abstract form of the Internet and the underlying infrastructure. Cloud computing is another big change after the big turn of the 1980s to the client-server. Is seen as the third wave of Internet development, China's strategic emerging industries is an important part. It will bring life, production methods and business models of fundamental changes, has become the focus of the current society as a whole. As an emerging resource usage and delivery model, it describes an Internet-based new IT service addition, usage and delivery model, which means that computing power can also be circulated as a commodity through the Internet.

Now we each can put their own information to the cloud up, no matter where you can connect to the network as long as the office can be, even with a cell phone can be office. Upload, download is very convenient thing.

Cloud computing gives us a lot of benefits. For example, we all know that animated film production time is very long, each screen is produced after the together with the computer to reprocess it again, can become a finished product, this process is called rendering. Previously, the rendering process required several animation companies to work on multiple servers for a month or two to complete, because the amount of data to be processed is huge. Now use the cloud computing center, thirty or fifty minutes to finish.

Again, for example, there is a new way of online business, called micro-shop network. The country's companies can go to the micro-shop online to register, put the product up, a group of personal business shop, micro-shop from the selection of products to sell, sold directly through the network after the order to the factory, the factory Through the Internet of things for distribution. This transaction is not subject to time and geographical constraints, information communication is not a problem. In the way of shopping and business operators to create a new cloud sales miracle.

In this year, there is a particularly well-known enterprises in the electricity business called three squirrels, established in 2012, the site in Anhui Wuhu, is a nuts, dried fruits, tea and other forest food research and development, packaging and network owned B2C brand sales Modern new enterprise. November 11, 2013 Singles, the company's dried fruit and other related products in the days of cat sold more than 760 million, and all through the network to complete. How did it do it? Of course, there is a set of network sales business model, but also with their own infrastructure. In fact, the company's own boss did not understand, but he hired an expert to help him take care of. We see three squirrel nuts marketing is one of the most typical use of the cloud and network marketing to complete the overall development. An ordinary nuts company on the network to create a sales miracle.

But cloud computing there are more important features and mechanisms, 2016 cloud services will be more fully utilized. Praz Moghe, founder and chief executive officer of Cazena, predicts this. 'In 2016, CIO (Chief Information Officer) will take advantage of the enterprise-ready cloud services as a middleman to provide such cloud services, both to meet IT departments in governance, compliance and security aspects Requirements, but also to meet the business sector in the agility and responsiveness requirements. '[9]

Fourth, the new mechanism: mobile network to the mainstream

With the development of Internet technology, in the past we need to complete the things on the computer, now can be completed on the phone. China's existing Internet users, mobile phone users accounted for the vast majority of which, 3G, 4G users accounted for a large part. Although the mobile phone in the foreseeable future there is still much room for development, but in general, the mobile network in the world has an absolutely unshakable position.

US research released a global screen ranking [10], the first is the phone screen, followed by the PC computer screen, the third is the ipad (Tablet PC) screen, the fourth is the TV screen. These four screens add up to more than 90% of the total amount of information in people's lives, and less than 10% of them are broadcast newspapers and periodicals. Radio was reduced to a very backward way of transmission, but with the private car into the lives of ordinary people, car radio has been revived. And once in the global media development occupies an important position in the newspaper journal media is the river.

Now every day there are a lot of people because of occupation, work in the paper newspaper, but less and less, some people just occasionally take a look. There have been many paper magazines in the world have been published. In contrast how many people can not see microblogging every day, WeChat? Almost no, especially young people, except those who simply did not open microblogging, WeChat people. We used to get information through the newspaper, it is not reluctant to read the newspaper, but the information on the phone faster and shorter. From the global point of view, adhere to the paper newspaper people are indeed less and less. Some newspapers have done a hundred years, has been very famous, and now have announced no longer a paper version of the. The prestigious 100-year-old 'Christian Science Monitor' has been discontinued since 2009, the British has a 168-year history of the 'News of the World' ceased. Hong Kong and Taiwan popular culture magazine 'YES! 'Japanese copyright cooperation fashion magazine' Oggi today style ', financial media two foreign copyright cooperation magazine' dynamic control 'and' science and technology era of modern science ', the domestic more than a number of paper media stop publication. Chinese business media group 'money', the Southern newspaper media group 'Fashion Weekly', the modern dissemination of pure literature magazine 'days south', professional digital game 'digital communications'.

Fifth, the new form: the rapid rise from the media

From the media (grassroots media), Internet terminology, meaning in the network technology; especially in the context of Web2.0, due to blog, microblogging, shared collaboration platform, the rise of social networks, so that everyone has the media, media functions [11]. Since the media is also a relatively traditional way of news, that is: the traditional media features do not have the traditional media operating structure of personal network behavior. In July 2003, the media journal of the American Journalism Society published a study by Xie Yin Boman and Chris Wiley on the definition of 'We Media (from the media)': 'Since the media is the general public through Digital technology to strengthen, connected with the global knowledge system, a way to begin to understand how the general public to provide and share their own facts and news '[12].

Since the media can be broadly from the media and narrow sense of the media, the broad from the media can be traced back to the end of the century, when the individual main, BBS personal album can be called from the media, and then is the blog, microblogging and so on. And narrow sense of the media can be WeChat public signs, coupled with the Baidu after 100, Sohu, NetEase, Tencent and other media writing platform. Simply put, since the media refers to the individual to provide information production, accumulation, sharing, dissemination of content both private and open information dissemination.

Since the media broke the past, the official media dominate the world situation, the rapid development. A WeChat public number, there will be thousands of friends circle and tens of thousands of tens of thousands or even millions of fans. In general, the way in which the traditional large-scale communication agencies dominated the transmission has become a myriad of diversity from the media transmission.

Since the development of the media is evolving. First appeared is the blog, had the most famous blogger is Xu Xu (Xu Jinglei), her personal home page has more than 20 million fans. The emergence of this blog is a fundamental change, it marks the release of individual information into a public media, which is from the media. Later, with microblogging, there have been a lot of millions of fans with the 'big V', such as Yao Chen, her microblogging fans are ten million. These 'big V' are each one from the media, they bear the past only the official media has the dissemination function. And then entered the era of WeChat, which is a greater change, the number of domestic monthly WeChat active is more than 58 million people.

Traditional media industry and the new media industry are important parts of the cultural and creative industries, how to make the traditional media upgrade, so that the rapid development of new media, so that traditional media and new media highly integrated. At present, in addition to the portal, blog, microblogging, client, WeChat and other new media (public, friends circle) has become the traditional media expansion of the standard.

Six new features: small, micro, new, special, financial

At present, under the impetus of Internet +, the construction of passenger space and the development of commercial development, one of the most important economic and cultural development in 2015 one of the direction. The General Office of the State Council issued the 'on the development of public space, promote public innovation and entrepreneurship guidance', put forward 'public entrepreneurship, innovation' (double). 'Double hit' as one of China's economic transformation and growth of the twin engines, quickly promoted and formed the 20th century, 80 years of the two pioneering tide - self-employed business boom, the 20th century, 90 years after the network of elite business wave of the third Business boom The entrepreneurial tide and the previous 'sea' is different, cultural and technological innovation, creativity and entrepreneurship in this round of climax has a heavy role, as a 'double hit' strategy of an engine. Its characteristics can be summarized as 'small, micro, new, special, financial'.

First, small business. Now small and medium enterprises, small and micro enterprises for China's economy has a very important significance. The state more and more attention to the development of small and medium enterprises, more and more small businesses, small business development is getting faster and faster, more people into the market to start their own business. Throughout the development process, the modern cultural and creative economy as a new mode of operation, and the past that kind of production line manufacturing industry is completely different, requires more unique.

Second, micro mode. Refers to microblogging, WeChat, micro-film, micro-animation, micro-video and other micro-media, micro-marketing these are we can see the micro-industry approach. Micro-style has actually become our life and economy, consumption activities in an indispensable way. In the past we still send text messages, each have to pay the cost. Now we use WeChat way, with micro-video way to communicate directly. Even across the mountains and rivers, pick up the phone can be clearly face to face communication.

Third, the new format. We used to talk about the cultural industry is the performance, radio, television, film, publishing, cultural tourism and other categories. Today's cultural industry is producing new forms every day. Recently, Baidu, Tencent, Alibaba have begun to intervene in the medical industry through the Internet. Alibaba cooperation with Shanghai's largest car company to build a car fund. Gree Electric ready to enter the mobile phone market. Drop the taxi, hungry and other enterprises to obtain high investment, financing, which have shown that the new format to break the original boundaries, will create a lot of things before the unimaginable.

Fourth, cool features. 'Cool' this concept is a modern social fashion and development of a basic feature. Japanese say they are cool Japan, Koreans say they are cool Korea. South Korea and Japan, the cool features of our impact is very large. Like the previous period of time hit the Korean drama 'from the stars of your', triggered a great boom. Such a cool character refers to the new generation of young people, 80, 90 or even 00 after the youth group chase the new trend of fashion culture, novelty, novelty, new special, rebellion, resistance, reverse, is their clear Of the time mark.

Fifth, financial thinking, refers to the cross-border thinking, integration of thinking, people have demand, the spirit of a demand, life needs, people have a hobby. Previously in the field of cultural industries, the 'cultural industry in the end which contains' controversy for many years. Before the official tend to delineate the Internet in a certain range, in accordance with the bureaucratic and the whole bar separated management, can not cross the border. However, today, 'Internet +' is a cross-border integration, industry integration. In 2010, the State Council Document No. 10 clearly stated that cultural creativity and design services should serve the equipment industry, consumer goods industry, information industry and construction industry as a whole and serve the tourism industry, agriculture and even the sports industry as a whole. Since so many industries to serve, the Internet is to be integrated with the industry together. We no longer need to argue that some companies in the Internet are not cultural and creative enterprises. Cultural industry development to a certain stage must enter the creative industries and creative economy in the new stage, which is in line with the international development of the inevitable trend. Internet companies represented by BAT began a wide range of cross-border operations. Yi Guizhi new 'Internet Finance Internet Financial Research Report' pointed out that cross-border cooperation in 2015 will become the norm, only in the field of Internet finance Baidu and the telecommunications industry cooperation Baidu 'fertile', Ali and the tourism industry Cooperated Ali 'travel treasure', Baidu and the film industry cooperation Baidu 'hundred hair', Ali 'entertainment treasure', Tencent cooperation with the automotive industry Tencent 'Audi A3 financial management.'

So, today we talk about the Internet + is no longer just the concept of the past Internet thinking, but by thinking into the field of practice, the Internet + from a concept of innovation, theoretical innovation into practice innovation, as an economy Action of the program and the driving force of cultural action, and revealed the future direction and path of development. (Source: 'Jiangsu Social Sciences' text / Jin Yuanpu Editor: Research papers Download center)

In short, China's Internet + background of the cultural and creative industries are facing from the basic form of technology to the cultural content industry, digital communication, experience the new stage of marketing. It is necessary to study the new features and new ways of this new stage, and to predict the future trend of the future, the transformation and upgrading of the cultural industry and the choice of the cultural enterprises.

references

Victor Mayr - Schoenberg and Kenneth Cooke: 'Big Data Age', Sheng Yangyan, Zhou Tao translation, Zhejiang People's Publishing House, Hangzhou, 2013

Albert - Raslo Barabad 'The outbreak - the big picture of the future foresee the new thinking' Ma Hui translation, Renmin University of China Press, 2012, Beijing

Nicholas Kristakis, James Fuller, 'The Connection: How Social Networks Are Formed and the Impact on Human Realistic Behavior', Chinese People's University Press, 2013, Beijing

Zhang Yongjin Wang Jingxuan 'Comparative Study on Big Data Policy of Developed Countries'

[1] Magoulas, Roger; Lorica, Ben (February 2009). 'Introductionto Big Data'. Release 2.0 (Sebastopol CA: O'Reilly Media) (11)

[2] Howard Wactlar, CISE Directorate; National Science Foundation, BigData R & D Initiative, NIST Big Data Meeting, June, 2012; http://www.nist.gov/itl/ssd/is/upload/NIST-BD-Platforms- 05-Big-Data-Wactlar-slides.pdf

[3] Segaran, Toby; Hammerbacher, Jeff (2009). Beautiful Data: The Stories Behind Elegant Data Solutions. O'Reilly Media. P. 257.

If the big data can not be converted into value, millet on the bankruptcy of the United States, the United States, the United States, the United States, the United States, [5] see http://www.evget.com/article/2016/1/6/23343.html'2016 years of the most successful report of the long predicted, 'the contents of which: the chief data officer will become information Michael Ludwig, head of the chief technology officer at Blazent, said the Chief Data Officer (CDO) will become the 'new darling' in the field of information technology, making office politics even more intricate. He wrote: 'It is because the big data is complex and requires complete and accurate data, the chief data officer will become more and more important.Therefore, the chief technology officer and chief information officer need to give the chief data officer to let out, Unless there is a clear definition of the role, and set up a related team, or senior management team which will be tense.

The Chief Inspector has become a key leader in the big data sorting process, but not everyone thinks that it includes Civig Zawada, PROS's chief vision officer. 'In 2016, we will begin to see the appointment of the chief data officer is declining, which is a role in the past.On the contrary, there will be 2016 Chief Insight, these people will become a big leader in the process of data consolidation '

[6] www.academia.edu/21181336/Smart_City_Roadmap

[7] Komninos, Nicos (2013-08-22). 'What makes citiesintelligent?'. In Deakin, Mark. Smart Cities: governing, Modeling and Analysis of Transition. Taylor and Francis. P.

[8] Hassan, Qusay (2011). 'Demystifying Cloud Computing'. The Journal of Defense Software Engineering (CrossTalk) 2011 (Jan / Feb): 16-21.

[9] see www.evget.com/article/2016/1/6/23343.html'2016 years of the highest forecast.

[10] Source services.google.com/fh/files/misc/multisceenworld_final.pdf

[11] Dan Gillmor, We the MediaGrassroots Journalism by the People, for the People, O'Reilly 2004.

[12] Shayne Bowman and Chris Willis, We Media: How audiences are shaping the future of news and information, TheMedia Center at The American Press Institute, 2003.

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