Thesis: The platform thinking to promote Internet + government services building

(Research papers Download News) April 26, 2016, the State Council General Office of the National Development and Reform Commission and other 10 ministries co-Agency 'to promote' Internet + government services 'to carry out the implementation of the pilot scheme information Huimin' (SCS [ 2016] No. 23), in order to achieve government services clearly matters 'one application for a window to receive, a Netcom Office' as the main task, in 80 pilot cities, and gradually to the whole country.

The article points out that in recent years all localities and departments to actively explore innovation, continuous improvement of government services, has achieved remarkable success in simplifying the masses links, enhance administrative efficiency, flow and other aspects of government service channels. However, plagued grassroots 'accreditation more difficult work' phenomenon still exist in large numbers to the masses start inconvenience. From the perspective of e-government analysis, the important reason is difficult information sharing and business integration, more fundamental reason is the lack of openness. To truly achieve 'Internet + government services,' the ground, need to reflect further on the essential characteristics of the Internet, from 'the government stated that the platform,' the idea of starting to build a government, market, social interaction can be involved, collaborative open service system.

First, the current deep-seated obstacles to government services exist

'My mother is my mother proved' is the Chinese government services exist current deficiencies of a silhouette, a major cause of this problem is data scattered throughout government services, the applicant, approval authorities, accrediting bodies, agencies, etc. only acquire the relevant aspects of the part, exist between different subjects more serious problem of asymmetric information, high transaction costs. (See also: Irene, Wang Gang a 'remodeling of government services for the public,' Social Sciences Academic Press, February 2015) In addition, since the mutual isolation between different business systems form different islands of information, data can not be shared, lack of a unified format, the information can not be reused, resulting in long government approval, the people who repeatedly submit material things, and from running errands for the lack of quality of government services satisfaction.

'Internet + government services' is not a simple Internet entities Administrative Service Center, but to the thinking of the government Internet service new business integration and process innovation, structural integration, the whole process seamless government services system. For a long time, e-government system, the main design idea is to meet the needs of the government current service, service to existing e-business processes. Due to the lack of respect and listen to the needs of the end user, 'citizen-centric' design concept just remain on paper. In contrast, Internet companies are pursuing a 'allows users to scream' practical approach, which requires in-depth understanding of user needs and keen to capture the changes, all starting from the user design products and services, attention to detail and the pursuit of innovation, only to to achieve the ultimate user experience, it can really win user acceptance.

The lack of openness is a deeper problem exists current government services. Compared to the openness of the Internet, e-government long-term development in a closed system, for reasons including the 'number one' model suited to the Internet era of innovation rules, sector-center construction model led to numerous 'islands' of business-oriented design Thought blocking the channels of public participation, too much emphasis on the safety of many artificial barriers caused by single-mode compression engineering and construction business model innovation space. (See also: Tongteng Fei, Huang Bo, Xie Yun essays 'In an open e-government to stimulate innovation and vitality', contained in 'e-government' in 2016, No. 5) In this way, government service to become the government's 'one-man show' only as passive recipients of public services, but can not become a participant and co-innovation public service, many of them from the market and external innovative enterprises have been shut out. The great development of the Internet to verify the 'opening' of tremendous value, bring ideas, technology innovation system and industrial ecology of the big bang. Government departments should also learn from this core concept, citizens, entrepreneurs, enterprises, non-governmental organizations have become the subject of innovation in order to better implement effective supply of public services.

Second, the core ideas 'the government stated that the platform' Theory

Tim O'Reilly is the founder of the concept of the currently accepted 'the government stated that the platform (Government as a Platform)', in 2010 he published a book 'Open Government: cooperation, transparency and participation,' specifically discussed ' That government platform, 'the core idea.

Government is a mechanism of cooperation essence. Public through legislation, to pay taxes to establish a government, to manage some public individuals difficult to resolve public affairs, to represent the public interest. However, the reality is, the public's cooperation and participation is often habitually ignored. According to Donald Kettl say the current government is like a vending machine (Vending Machine Government). Public pay taxes to the government, and access to services provided by the Government. When the public does not get the desired service, the way their participation is only limited by shaking and tapping machines to vent their dissatisfaction, but this does not alter the status quo. Traditional way of government services like vending machine interface, we can only passively select an existing service interface, not only limited choice and expensive, making it difficult to meet the needs of the public.

If you look at the development process of the computer and the Internet can be found, every great revolution in this area have benefited from an open innovation. Such as personal computers, as well as the World Wide Web is an open platform, this architecture allows both large and small businesses can be involved, providing products and services to construct an innovative ecosystem. Apple's iPhone can become platform-based public service model is another success story. When another phone using closed manner development system, each device is powered by a few carefully selected suppliers to develop a limited number of applications, Apple has created a platform, the application stores open, anyone can on the platform development and application, to provide service to all iPhone users. This brings an explosion of innovation in the iPhone mobile phone market less than a year and a half years, it has produced more than 100,000 applications APP, equivalent to an average per week more than 3,000 applications available.

Thus, government services should be fully draw on the Internet thinking, thinking about how the government from a vending machine interface into an open platform and encourage internal and external forces can participate in, cooperation, innovation. This is the thinking of the government's platform (Platform Thinking), or called 'platform Governance' (Platform Governance). It is remarkable, 'the government stated that the platform' This idea can be extended beyond the IT fields, including public services, law and order, fire services and garbage removal, etc., in fact it can be applied to all aspects of government functions. (See: Tim O'Reilly essays 'Government as a Platform', contained in the 'innovations' 2010 No. 6)

Worldwide, there are more than one application in developing countries, 'namely government platform'. For example, the US government in May 2009 launched Data.gov, promote the development of open government data in the world. By 2015, the British Government Digital Services Group (Government Digital Service, GDS) to determine 'the government stated that the platform' program, that public sector agencies should use common technology systems to enhance the interaction between the central and local governments, various agencies are more focused delivery service. The Australian Government also established the Office of the United Kingdom GDS digital revolution similar (Digital Transformation Office, DTO), and started MyGov and GovCMS two large platform project, to share in all the public sector.

Third, build a big data-based government services open platform

E-government development, China has made great progress, but compared with the brilliant achievements of e-commerce, e-government is relatively quiet, the lack of innovation and vitality. If government services can not be integrated with the depth of the Internet, e-government applications can only stay in the low level, the low degree of openness of government information. To implement the concept of government that is the platform to achieve 'Internet + government services,' the goal, the key to solve the three core issues:

First, to promote co-ordinate data and information sharing government services. This is the foundation of the work platform. First, the government needs to co-ordinate the construction of integrated services exchange data sharing system, unified management of government information resources directory, China Unicom and implement population, legal, geospatial, electronic certificates, and other basic social credit and business information database repository, and gradually promote shared at all levels exchange docking platform, government information resources to support cross-sectoral, cross-level, inter-regional exchange and collaborative sharing. Secondly, the need to rely on a unified data exchange platform sharing, citizenship is a unique identification number, license to build an electronic library that implements certificate relates to matters of government services data, information and other relevant documents across sectors, cross-regional, cross-industry shared mutual recognition. In the course of the public service through civil identification numbers, direct access to electronic licenses and related information needed as a basis for work and avoid duplicate submission, the realization of 'One' was identified as a resident 'record life, life management, service life 'goals.

Second, innovative government services to large data model. Government and citizens, businesses interact precipitation process vast amounts of data in the provision of services in these data is closely related to socio-economic, civic life, with huge quantities, involving a wide range of dynamic precision, usability and strong features, is a valuable resource. On the one hand the government should use big data technologies, developing cross-cutting, integrated cross-channel analysis, understanding the needs of government services, and constantly optimize the allocation of resources, rich content service, good precision push personalized service, change from passive to active service, effective enhance the quality and efficiency of government services; the other hand, these data should be open, social applications, promote service model innovation and service forms, which will greatly promote regional competitiveness and improve the level of governance.

Third, build a platform of thinking Huimin, Limin, convenience open service system. Open Platform government services, once formed, it can cover the range is no longer just an administrative examination and approval as the core of government services, and will be expanded to the entire public service career, and even e-commerce personalized service. For government services, public services, big data mining tremendous opportunities to those who had closed activation data resources, open to the market players, will create new economic growth point and development dividends.

Government as a platform, the government, society and the public via the internet form, point to point, face to face, connect, which is based on a new model of e-government Internet. In this model, the role of government is no longer a vending machine, but a platform to build those. The main duty of the government is to establish rules and to provide basic services, while in other areas relegated to the background, to attract as many entrepreneurs, enterprises and citizens to participate in the supply of public services. This will stimulate the enthusiasm of entrepreneurs, enterprises, NGO and citizens together to create a vibrant industry with a continuous innovation ecosystem, the formation of 'public entrepreneurship and innovation,' the great force, to achieve e-government innovation and change. (Source: 'E-government' text / Tao Dong Yanzhe compile: China Electronic Commerce Research Center)

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