Papers Category:Business Administration Papers
- E-commerce Papers
Post Time:2015/3/31 12:16:00
Abstract: Introduction to E-commerce 'is the e-commerce introductory courses, administered by professional learning this course is very necessary. This paper analyzed the current situation and problems of teaching, and propose appropriate solutions for the problems.
Paper Keywords: Economics and Management Professional, e-commerce, e-commerce refers to the teaching of buyers and sellers as well as relevant partners by means of modern communication network platform (Internet, Intranet and Extranet) and legacy systems combine commercial activities conducted. E-commerce is now more in-depth economic and life, so learning e-commerce is well deserved. The Ministry of Education in 2001 approved the creation of e-commerce, China has nearly 300 universities teaching conducting e-commerce.
Administered by a student status quo 'Introduction to E-Commerce' Teaching and problems are referred to herein Economics and Management, non-computer majors, but also non-e-commerce majors. 'Introduction to E-Commerce' This part of the professional school students, some as elective areas, and some areas as a required course, as the economics profession as a electives, and other professionals will be included in compulsory category. Before teaching e-commerce in computer and network technology as the center, but the technology-centered thinking not meet the needs of society, now the center of a major shift teaching management knowledge. For administered majors in management happens to be strengths, so they set up e-commerce course very appropriate. Existing problems in this teaching courses listed below.
1.1 students for this purpose is not clear courses of e-commerce is a multi-discipline in one of the professional disciplines, the main collection management, computers, economics, network security and other laws and multi-disciplinary knowledge of cross-disciplinary. Administered by the student's own characteristics is based on solid economic management knowledge, but knowledge of computer and network security is good and bad. Therefore, when a lot of students new to this course more confused and do not know how their past knowledge in the specialty area of electronic commerce. Therefore, some of the students is not enough emphasis on this course, as long as access to the Internet to learn to e-commerce.
1.2 E-commerce teachers lack enough teachers' professional knowledge integration of e-commerce is a new course, so with respect to this aspect of the teacher becomes more scarce. Engaged in teaching in this regard either computer science teacher, either management majors, still relatively small for a good combination of both. Therefore, there will be emphasis on the teaching of management knowledge or emphasis on computer literacy, both teaching process can not achieve a good e-commerce initial teaching purposes.
1.3 teaching labs quite inadequate training and lack of innovation due to limited time, 'Introduction to E-Commerce' courses are more theoretical knowledge, and administered by the class of students to computers is relatively mature enough refining program, teaching mostly theoretical based, supplemented by the process of the experiment. Experiments are currently a lot of e-commerce courses are based on the simulation software for teaching, and the simulation software is generally divided roles to achieve e-business processes, for students to understand the e-business processes have some help, but its function is relatively simple, but For the design of the shop are merely internal software comes with some product information, relatively speaking, are very simple and can not achieve the effect of training, the training of students' thinking and creative ability is not enough.
Improvement measures 2 'Introduction to e-commerce,' teaching for more than the existence of major problems, you can improve the following areas.
2.1 design lesson plans, so that students learn to clear this course for economics and management students in this course, you want to raise their advantage to make up for its shortcomings. At the beginning of teaching should be a clear purpose of this course. In this was a few years of teaching experience to talk about. At the beginning of class on this course requires students to implement the mandate, according to the latter part of the learning process to develop and improve e-commerce project proposal (students set their own company name and product information), this plan requires input from the initial project planning, site development, product display to the final logistics systems and service have carried a detailed explanation. This proposal has two effects: First, there is a system of knowledge and understanding of the course, the second is to enable students to truly understand the specific e-business processes and precautions. This work plan is relatively large, so the use of sub-groups to achieve and classroom discussions, mutual learning between the group and thus improve the overall level of realization.
2.2 teachers to improve teaching methods, and continuous improvement of knowledge in the classroom teaching with case-based, long-term concern at home and abroad to do more successful e-commerce site to discuss the case in the form of teaching; the site can also be classified as the website into the shop type, company type, etc., online store type that he does not just provide a trading platform for its own production of products, for others to showcase products for sale, such as Taobao; it is the company's corporate showcase, not only product sales as well as the company's image introductions such as the Dell website. In select cases, when short and try to choose a new case, so learning good effect. Change the traditional cramming teaching model, using heuristic teaching, learning content to export to guide students through the problem, such as 'how e-commerce sites to attract more eyeballs' and other issues. Meanwhile, e-commerce courses for teachers teaching requirements are relatively high, teachers are required to achieve effective integration of management knowledge and computer knowledge in the short term, so teachers need to read the recently published journals, papers and participate in the domestic as well as major international conferences through a variety of ways to improve themselves and improve themselves.
2.3 emphasis on practice teaching in order to break the traditional theory of teaching, teaching methods, supplemented by experimental teaching, to apply theory to practice, practice to promote the theory of absorption. For students in economics and management, and its Web site is not very strong production capacity, at the time of teaching, through web authoring software (Dreamwear etc.) site template to create the site, so that saves time and learn, help improve students' motivation to learn. Specific practices are a team to create a site, the site name, type, and product set by the students themselves, and finally in the classroom will be made to the site each group display, promote mutual learning between the teams. Besides requiring schools to cooperate with the e-commerce businesses, teachers and students into internships and e-commerce experts came to a combination of classroom lectures, in order to obtain a win-win results.
3 Conclusion 'Introduction to E-Commerce' course for economics and management majors are very important in teaching should take many forms, such as stories, videos, inspire, to build interactive teaching model that allows students to actively participate in course discussions, making teaching can to achieve maximum effect.
1 Kexin Sheng editor. 'E-commerce' [M]. Tsinghua University Press, page 32
2 Weiwan Chen. On the 'Introduction to e-commerce,' the use of teaching methods [J]. Science and Technology Information
3 Shih Wen-commerce experimental teaching and discussion of the problems [J]. Agriculture Network Information, 2010 6
The Relationship Between the 4. Reflections on Electronic Commerce Teaching Mode [J]. Popular Literature